The NOW Massage

The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.

Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.

You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone.

A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.

If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.

Choose from three signature services: The NOW (Swedish inspired relaxation), The Healer(energy-balancing deep tissue with aromatherapy), and The Stretch (assisted Thai-style stretching). All are offered in 50- or 80-minute sessions.

Upgrade your session with Herbal Heat Therapy, Body Gua Sha, Scalp Renewal, Deep Tissue, Crystal Hot Stones, Gliding Cupping, Fresh Eyes eye mask, Hemp Calm Balm and or Prenatal Glow. Prices range from $10 - $20 per enhancement.

The NOW Massage South Lamar is located at 1500 S. Lamar Blvd suite 140, Austin, TX 78704. Free parking is available with surface-level spots and garage parking on either side can be found in the complex. Located in the MAA builiding next to El Raval and It's Italia Cucina.